San Group Inc., a lumber company based here, has been operating within and revo-lutionizing the timber industry for over 35 years. With its ultra-modern pro-duction machinery and infrastructure, the company that once was a small lumber remanufacturer has rapidly evolved into a global forest products corporation. "The steady supply of Western Red Cedar, our calling card, as well as a diverse network of trade partners, has been at the forefront of our continued success," said Kamal Sanghera, San Group's CEO. According to Sanghera, the species generates over $1 billion in economic activity and provides nearly 1,900 direct and indirect jobs annually. Due to its warm color and fine grain, Western Red Cedar is one of the most sought after commercial tree species in British Columbia. San Group handles every step of its supply chain, from log to finished product.