At AVENUE A, we strive to provide the best experience while still offering a fair price for merchandise to the online shopper. Based on our experience with large eCommerce companies, we have determined that the best possible deal is not always offered to the online shopper. eCommerce companies charge their merchants a percentage of the cost to sell their merchandise. As a result, AVENUE A was launched. We do not charge our merchants for selling on our platform. Instead, our platform gives back the percentage charged by large eCommerce companies to the customer in the way of rewards. Our reward system provides store credit for your next purchase. We value our customers and offer this reward system as a means to show our commitment to you.