That's why invasive surgery and chip implants didn't fit well with us. You may have experienced or heard from other pet owners that if the info is not updated regularly, the chips fail to accomplish the goal. There are many stories about people like us who are unaware of how inefficient and costly chip implants can be—never being told of the associated challenges. All require finding a place to take the lost pet for scanning. None have the coolest pet platform backing their function; Love Collar changes everything.