The Hybrid TV and Over the TOP TV Market are expected to grow from USD 40 Billion in 2018 to USD 128 Billion by 2026, at a CAGR of 14%. Ubiquity of viewing on demand and convergence of linear TV with internet connectivity has led to significant advances in hybrid TV and in the Top (OTT) TV market in conjunction with advances in internet penetration, hybrid TV and the top (OTT) TV market are considered to be the main growth enablers. Continuous advances in TV Enabled Devices Steers growth in the market for hybrid and OTT TV.