campaign management software


Thara workers
adampakkam, chennai
chennai
India
North

Description
A campaign management system (CMS) is a software solution designed to handle the various components of a marketing campaign.
Although it uses the same acronym as content management system (CMS), and their designs may be similar in some ways, they are conceptually different. A content management system identifies and tags individual pieces of marketing content on their way through the creation, design and distribution process. In contrast, a campaign management system is designed to measure the elements and individual components of a marketing campaign.