AI automation is revolutionizing industries across the world and it's bringing a whole new level of efficiency to many support processes. One of them is live chat, which at its core is a way to efficiently connect your brand creators and consumers. An example would be when a fan tweets at you and you want to give them more information or send them a coupon. With AI automation, you could think of a scenario where the chatbot would respond intelligently. By intelligently I mean if the user was angry and swearing, the chatbot would find a way to calm them down and help them become happy again.